Brandon, MB (CKLQ) - April is Distracted Driving Awareness month, and Brandon Police are cracking down on motorists not paying attention behind the wheel.
Sergeant with the BPS, Dave Andrew said officers will be conducting enhanced enforcement.
"It's going to be a combination of our traffic unit and our patrol members. They'll be teaming up together and they'll be out in marked vehicles, unmarked vehicles. We may have some plains-clothes officers out there," said Andrew.
A driver busted for distracted driving could face a $200 fine and gain five demerits to their license.
Andrew said that the statistics show that most accidents are the result of inattentive drivers.
"It's an opportunity for us to be out there and be visible, pulling people over and stopping people. Writing tickets when necessary to those who still continue to use their cell-phones, or are doing anything else that distracts them from driving," said Andrew.
Andrew reminds motorists that distracted driving doesn't just mean using a cell-phone.
"It could be eating while your driving. Doing makeup while you're driving. Some people shave while they drive. Driving with pets on your lap that may be interfering, so really anything that takes your focus and attention from the road."